Abstract
The development of China's tourism industry is an important manifestation of the
third industry's integrated development and optimization and upgrading. With the
improvement of people's living standards, tourism has become a new breakthrough for
stimulating the growth of national economy. The requirement of industrialization
development subject achieve the integration of the resources in the process of
development, adjust and optimize the configuration and characteristics of the effective
combination of changes in the current reality of resources, the development and
planning of regional tourism resources according to the characteristics of their own
development, this is an important role of large tourism enterprise group should play, but
also to explore tourism resources of China's internal economic potential, promote the
realization of the economic benefits of the tourism industry, is an important way to the
corresponding cost control and enterprise upgrading.
M tourism group as an important subject to promote China's tourism industry and
natural resources for the development of the object of large-scale comprehensive
tourism enterprises, it faces a number of limitations in the development process, how to
combine the current characteristics and the development of tourism industry in China,
has become a key point in its development, but also to promote the adaptation of critical
steps in China the process of the tourism industry. This article from the business,
finance, human resources of M tourism group development situation analysis, puts
forward the existing application of enterprise development strategy, lack of government
policy is not in place, the rigid management mode, a serious brain drain, lack of tourism
product characteristics main problems in the development of M tourism group; using
the PEST analysis method of the macro M tourism group the environment analysis, it
analyzes the opportunities and challenges with SWOT analysis method, the advantages
and disadvantages of the enterprise, put forward the strategic target, key points and
measures to ensure the implementation of the strategy; finally, put forward the
implementation of security personnel, capital and system three aspects.
Keywords:Tourism industry; Strategy; Environmental analysis; Third industry。