Kurt Tencent Computer System Ltd. Room 410, East 2block, SEG Park, Zhenxin Rd Shenzhen,China TEL : +86-755-83764818-1011 FAX : +86-755-83763211 E-mail :Kurt@tencent Avatar Business Plan What’s Avatar 现实中的我 虚拟世界的我 (AVATAR) Avatar指的是起源于韩国的一种“网络化身”的在线娱乐项目，玩家可以通过购买服装、饰品、房屋等自由变换 自己的网络虚拟形象。 内容提供商则通过出售这些虚拟形象来取得收入。 Avatar现在已经广泛应用在聊天室、BBS、手机、Email、虚拟社区等突出在线交流的网络服务里。 一方面我们说Avatar是网民在互联网上的一个形象 化的可变的标识，另一方面来说Avatar是在线交流类网络服务中最现实可行的一种收费模式 Why Avatar “How about ragged jeans” “They are not suitable for your age, Mom.” Kim Ran(42), who lives in Samsong-dong, Goyang, Gyeonggi-do, recently have much more conversation with her fifth-grader son in elementary school than before. That’s because she has had discussions and evaluation sessions over their Avatar clothes and accessories. “With 5-6 thousand won a month, I can buy ragged jeans or princess dresses that I dare not wear in the real world and satisfy my repressed desires,” said Mrs. Kim. “Most of the 40 members in my same-age Internet community have their Avatars.” 2002/04/28, The Digital Times 网络也是一个世界，一个我们可以实现现实中不可能实现的梦想世界， Avatar提供这种可能 Why Avatar Lee Jisun, a 23-year-old student, hasn't owned anything Barbie in over a decade but has spent almost $85 so far this year on girly pink dresses and ankle- breaking high-heels for her avatar. I would never wear this stuff in real life, but what else would you do with an avatar but go wild and have some fun she says. 2002/06/18, Korea economics 著名的芭比娃娃，由于其Avatar授权在年初的良好表现，该公司在韩国今年15%的许可收入预测将来自于对Sayclub的Avatar授权。。