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FREE 2018 GLOBAL GAMES MARKET REPORT
TABLE OF CONTENTS
1.KEY GLOBAL TRENDS
2.NEW SEGMENTATION
3.THE GLOBAL GAMES MARKET
4.REGIONAL OVERVIEW1015FREE 2018 GLOBAL GAMES MARKET REPORT
It took more than 35 years for the global games business to grow to $35 billion in 2007, the year that the iPhone was
introduced. Since then, the games market has added an extra $100 billion in revenues to arrive at this year’s total
of $137.9 billion worldwide. The uptake of smartphones has been a key contributor to the accelerated growth of the
games market, in terms of both engagement and revenues, but is only one of the many factors that have brought
us to where we are today.
The way games are run has changed completely in only 10 years, from both an organizational and a business per-
spective, regardless of platform. Add to that the ongoing global alignment of distribution channels, franchises, and
business models and it becomes clear that this is more than several individual trends happening simultaneously.
Ultimately, the consumer has determined the pace of change. No other form of entertainment or media gives as
much power to the consumer as games. Today, not only do games empower people to actively participate, but allow
them to enjoy their passion for gaming in ways that suit any mood, interest, lifestyle, location, and budget. The
viewing experience is part of games’ DNA. Almost any new game includes competitive modes that could lead to a
professional esports scene, including live events, pro-gamer heroes, and teams with millions of fans.
The global games industry has reinvented itself to maximize consumer engagement and revenue growth on a
global scale. It is time to do away with old terminology and re-examine how we segment consumers based on the
wide variety of game behavior and preferences. This report features a new segmentation based on engagement in
three diferent dimensions: playing, viewing, and owning.
We trust you will enjoy this free version of our 2018 landmark global games report. Feedback is always appreciated!
PETER WARMAN
Newzoo CEO & Co-Founder
“Never in the history of Newzoo have we
adjusted our global market forecasts so
signifcantly, and twice in a single year.
Upward, that is. This is indicative of
the new dimensions of gaming and our
industry’s ability to ofer unique ways to
engage. What I fnd particularly exciting is
the impact it’s having on other industries,
which will only increase in the coming
years. While we don’t know exactly where
the road will lead us, it is certain who the
most skillful drivers will be: companies
and professionals that dare to move over
now and again and let the consumer take
over the steering wheel.”
NEWZOO’S 2018 GLOBAL GAMES MARKET REPORT: GROWTH ACCELERATES
FOREWORD
NEWZOO 2018GET THE FULL 123-PAGE REPORT: NEWZOO/GLOBAL-GAMES-MARKET-REPORTFREE 2018 GLOBAL GAMES MARKET REPORT
M51-651%
KEY GLOBAL
TRENDS
1.。