2AECOMAbout Economic Services, AECOM 关于AECOM经济规划服务 AECOM is a global network of experts working withclients, communities and colleagues to develop andimplement innovative solutions to the world’s mostcomplex challenges. Alongside AECOM’s multi- disciplinary services, AECOM’s economic teamofers strategic and economic planning consultancyservices to clients worldwide. In Asia, leisure, cultureand tourism development, urban regeneration, andnew town development present both opportunitiesand challenges. Economic analysis plays a critical rolein shaping strategy and identifying an appropriatepositioning for these new projects. AECOM是全球领先的咨询专家团队，与不同的客户和 欧亿·体育（中国）有限公司伙伴合作，为世界最具挑战的项目提供创新解决方 案。作为AECOM众多专业领域咨询服务之一，经济服务 为全球客户提供战略和经济规划咨询服务。在亚洲，休 闲、文化和旅游开发，城市更新，新城开发等项目既存 在机遇同时又充满挑战。经济分析在这些项目的战略规 划制定和市场定位方面发挥着关键作用。 Research: Economic Services, AECOM 调研:AECOM经济咨询团队 Editor/编辑: Shaojin Li 李少金 Publication Team /出版团队: Tsz Yin Au, Shuangping Bian,Beth Chang, Guocui Gu,Jodie Lock, Shaojin Li, Hui Long , DanWu, Chris Yoshii. Contacts/联系信息 For further information about the contentof this report andabout the economics practice at AECOM, contact the following:如需了解有关AECOM经济咨询团队以及本报告的更多信息， 请联系: Chris Yoshii 吉井贵思 Vice President, Economics Global Director of Leisure +Culture, Aisa AECOM全球休闲文化副总裁 chris.yoshii@aecom T +852 3922 9000 Beth Chang 張本韻 Executive Director, Economics AECOM经济咨询执行总监 beth.chang@aecom T +852 3922 9000 2018年 Economic Services, AECOM 3Economics前言 中国主题公园在过去的二十年里发展迅速。随着中 产阶级的不断壮大，以及国内交通条件前所未有的 改善，国民主题娱乐需求极大增加。为此，中国各 地规划建设了大量的主题公园以应对该需求。本报 告重点介绍了主题公园欧亿·体育（中国）有限公司历史和未来趋势，以及 欧亿·体育（中国）有限公司增长情况，旨在让读者能更好了解中国现有和 未来的主题公园规模及特点等。 Preface Theme parks have been developing rapidlyover the last twenty years in China. Demand forthemed entertainment products is increasingsignifcantly as the middle class populationexpands and the improvements of transportationoccur at unprecedented rate. In response,governments and developers are planning todevelop more theme parks nationwide. Thisreport highlights historic data and future trends,as well as in industry growth.This report helpsindustry participants to understand the scale andcharacteristics of the current supply and futurepipeline of theme park development in China. CHRIS YOSHII 吉井贵思 Vice President, Economics Global Director ofLeisure + Culture, Aisa AECOM全球休闲文化副总裁 BETH CHANG 張本韻 Executive Director, Economics AECOM经济咨询执行总监4AECOMAbout This Report Defnition ofTheme park Drawing on decades of experience in the themed entertainment sector, AECOMdefnes the meaning of theme park as follows: A theme park is a type of amusement park in which landscaping, buildings/ structures, man-made attractions (rides, games, shows), and activities that arebased on one or more unifying theme.A theme park is a gated area requiring anentry ticket and may be indoor, outdoor, or a combination of both. They are tangible,stationary and built for long-lasting operation, often featuring multiple zoneswith distinct storylines.Signifcant capital investment is necessary to deliver acomplementary mix of entertainment, food and beverage outlets, retail shops, andother supporting facilities. Selection Criteria AECOM carefully selected existing and pipeline theme parks in Mainland China forinclusion in our research sample according to following criteria:Selecyed theme parks are city-scale projects operating in China; they are all ofsignifcant scale and prestige (i.e. strong brand), and include a large proportion ofentertainment facilities. Selected theme parks are well constructed with a signifcant level of investment.This report excludes all Family Entertainment Centers (FECs) and small amusementparks. Selected theme parks include a signifcant proportion of entertainment facilities;this excludes characteristics towns, landscaped parks, retail, dining andentertainment (RDE) districts , and standalone aquaria, botanic gardens and zoos. This report excludes water parks as only land based park are considered. Reference The National Development and Reform Commission (NDRC) The National Development and Reform (NDRC) of the China defnes a theme park as acommercial venture developed as a going concern, of sizable area, certain requisiteinvestment level, and closed-end management. A theme park has one or morespecial culture or tourism theme; it charges for offering visitors a leisure experience,and cultural/entertainment products or services. Different types of theme parkinclude large scale amusement parks with rides, large scale miniature landscapeparks, movie studio parks, or animation parks with simulating and immersiveexperiences.Public city parks, botanical gardens and zoo funded by government arenot considered theme parks. *The theme park defnition used by AECOM is consistent with the NDRC defnition. However, only larger city-scale theme parks are included in this report.AECOM4 。。。。。。