1.Market Overview5
2.PC Esports vs. Mobile Esports11
3.Mobile Esports in the West16
4.Mobile Esports in Asia22
5.Future Outlook29
Thepasttwoyearshaswitnessedcrucialdevelopmentsintheglobalesportsmarket,
growingby102%inrevenuesfrom2015to2017.Whilemobilehasquicklygrownasthe
biggestgamingscreenworldwide,itsesportssceneislargelylaggingbehindthatofPC
andconsole.
InAsiahowever,mobileesportsisexperiencingaboom,acceleratedbythemobile-first
cultureoftheregion.ThephenomenonisespeciallyoutstandinginChina,leadingwithtop
franchisessuchasTencent’sHonorofKingsandGiantNetwork’sBattleofBalls.InAsia,
mobileesportsisexpectedtofollowasimilarstructuretothatofPC,withthetopgames
beingplayedandscalablestadiumeventstakingplacewithlargeviewership.
AN OVERVIEW OF THE CURRENT MOBILE ESPORTS SCENE
copyright Newzoo 20183
Battle of Balls
in China
Clash Royale
in the West
IntheWest,PCisstillthedominant
formofgamingentertainmentandis
expectedtoremainsoforthecoming
years.Here,mobileesportsisexpected
tobemoresuccessfulinotherlayersof
esports,suchastheamateurscene.
Forthemobileesportsscene,2018will
beayeartouncoveritsownidentity
withinthelargeresportsecosystem.
PETER WARMAN
NEWZOO CEO
FEATURED CASE STUDIES
DAUin
China
DAU inthe West
NUMBER OF EVENTS, FEATURING TWO DISTINCTIVE FRANCHISESTHE WESTERN
MARKET RECORDED
LARGE MOBILE
EVENTS IN 2017
BATTLE OF BALLS
IS THE WORLD’S
CASUAL MOBILE
ESPORTS TITLE
OF ASIAN VIEWERS OF
VAINGLORY ESPORTS,
DO NOT PLAY THE
GAME BUT SIMPLY
ENJOY THE ESPORTS
CONTENT
copyright Newzoo 2018。。。