LONDON -SINGAPORE -DUBAI
OnDeviceResearch
September 2016
A Global Perspective of
Mobile Commerce
Top 6 Mobile Commerce Takeaways
1)Mobile commerce is a global phenomenon and is becoming habitual for
mobile purchasers.
2)Mobile commerce is primarily driven by convenience and value. Overall
consumer satisfaction and future purchase momentum are high!
3)The key concerns about security, privacy, and purchase experience need to
be addressed to facilitate the continued growth of mobile commerce.
4)Mobile commerce is part of a multichannel purchase experience. From
‘showrooming’ to ‘webrooming’, mobile devices serve not only as a direct
purchase channel, but also aid consumers’ purchase journeyacross other
channels, online and offline.
5)Mobile ads and social media play an important role in mobile commerce to
trigger purchase interest, aid product discovery, and cultivate word of mouth.
6)Mobile wallet adoption is currently modest in the overall payment mix;
however it exhibits potential to foster further growth of mobile commerce.
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Contents
Objectives,
Methodology and
Sample.
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