Brand Study H1 2016
How do 30 of the biggest
brands use Facebook
In this study, quintly analyzed
the performance of 30 big
brands on Facebook.
Have a look, you might nd some surprising gures!
The ndings reveal how the biggest brands, in terms of
Facebook fans, communicate on Facebook and how their
posted content is perceived by users.
The data set is intentionally chosen small and therefore it is
important to note which proles* are part of the analysis:
BMW, Starbucks, Disney, Victoria’s Secret, Facebook, RedBull, MTV,
Oreo, YouTube, Mercedes Benz, Monster Energy, Subway, adidas
Originals, Nike, Zara, Xbox, Converse, Skittles, PlayStation, EA Sports
FIFA, Intel, Amazon, Walmart, Samsung Mobile USA Samsung Mobile,
Louis Vuitton, Sony Mobile, Target, Coca Cola Brazil, WhatsApp
38,225,000
38,350,000
38,475,000
38,600,000
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38,160,209
38,206,522
38,288,268
38,365,264
38,432,661
38,504,247
Biggest brands constantly
gain Facebook fans
FAN GROWTH
H1 2016
Growth of the network does not seem to slow down.
The analyzed brands kept on growing on Facebook. On average,
the analyzed 30 pages had 38.15 million fans in January and
grew to 38.50 million in June (during the rst half of 2016),
gaining roughly 450,000 new fans.
This constant growth indicates that even the biggest proles on
the globe are not saturated yet. An increasing amount of people
like to receive updates by these brands and actively include
them in their timelines.
Data Source: quintly analyzed 30 of the biggest brands on Facebook.
Period: June 2016.
Fan growth varies slightly
between months
Weakest fan growth in the beginning of 2016.
The graph on the right shows the amount of new fans the
analyzed pages achieved per month. This metric helps to
identify the exact change in growth, which was 66.5k per
month on average. There was a slight uctuation with peaks in
mid of March and June.
These changes are not as visible in the previous chart since
the growth change is not very signicant in relation to the total
amount of fans.
Data Source: quintly analyzed 30 of the biggest brands on Facebook.
Period: First half of 2016.
AVERAGE FAN CHANGE
H1 2016
49,000
58,000
67,000
76,000
85,000
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