THE COMMON SENSE CENSUS:
MEDIA USE BY KIDS AGE
ZERO TO EIGHT
2017
THE COMMON SENSE CENSUS:
MEDIA USE BY KIDS AGE
ZERO TO EIGHT
2017
Common Sense is grateful for the generous support and underwriting that funded this research report.
The Morgan
Family Foundation
Peter and
Helen Bing
John H.N. Fisher and Jennifer CaldwellEva and Bill Price
Carnegie Corporation of New YorkThe Grable Foundation
The David and Lucile
Packard Foundation
TABLE OF CONTENTS
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....1
Key.Findings .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .....3
Methodology.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...9
Overall.Screen.Time. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..13
Patterns.of.TV.and.Video.Viewing.. . . . . . . . . . . . . . . . . . . . . . ..17
Television.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..19
Mobile.Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Computers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27
Digital.Divide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29
Gaming.and.Social.Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . ..31
Reading.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33
Music. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34
Emerging.Technologies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35
Children.Under.Age.2.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37
Parents’.Views.About.Children’s.Media. . . . . . . . . . . . . . . . . . . .39
Conclusion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45
Appendix:lines... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47
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