2017.11
中国消费者的数字行为真相
CHINA CONSUMERS’
REAL SCREEN BEHAVIOURA DAY THAT IS
EXTENDED BY DIGITAL
延长待机的一天
COMPLEMENTARY ROLES
OF SOCIAL & ECOMMERCE
社交与电商相辅相成的曲线走向4
CHANGING ROLE OF
MOBILE VS. PC
手机和电脑的角色演变DUAL SCREEN AND MULTI-
TASKING BEHAVIOUR
“重屏”下的多任务行为CLAIMED & ACTUAL BEHAVIOUR
认知行为VS. 真实行为
KEY HIGHLIGHTS|关键内容
A DAY THAT IS
EXTENDED BY DIGITAL
延长待机的一天Times of usage
用户使用量集中性(频次)
DIGITAL SCREENS EXTEND EVERYDAY LIFE, PEAKING AT THE START & END OF THE DAY
电子设备，尤其是智能手机将清醒的时光延长至深夜
Peak in the morning and night time
早晚的高峰期
A small peak at mid-night
半夜的小高峰
Base: 18-45 y.o. Internet User (single source) | 18-45岁的互联网用户(同源样本)
Source: CNRS, 18-45 y.o. Internet User
CONSUMERS REGULARLY UNDERESTIMATE THEIR SCREEN USE
这与消费者自我认知的数字生活差异很大
Consumers do not realize how much they use their mobile devices, especially in the morning and around mid-night
消费者似乎并没有意识到自己在白天和半夜对电子设备的沉浸度
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