考研阅读词汇（共70单元）

In the year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another .Such business-to-business sales make sense because business people typically know what product they’re looking for.

①Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability.” Businesses need to feel they can trust the pathway between them and the supplier,”says senior analyst Blane Erwin of Forrester Research .Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private internet

②Anther major shift in the model for internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to “pull” customers into sites. In the past year, however, software companies have developed tools that allow companies to”push”information directly out to consumers, transmitting marketing messages directly targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors.
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