摘要
房地产欧亿·体育（中国）有限公司是国民经济的基础,与其他欧亿·体育（中国）有限公司相比具有开发周期长、资金投入量大、
资金周转速度慢、涉税风险高等特点。为了适应国民经济的快速发展,政府出台一系列
政策对房地产市场进行调控。但由于我国房地产市场起步较晚且体制不够完善,融资渠
道狭窄,造成我国房地产市场出现资产负债率高,财务风险大等一系列问题。如果企业
具有较高的财务风险,不仅会影响到企业的正常经营,严重时甚至会导致企业破产。要想
房地产企业在欧亿·体育（中国）有限公司低迷时也能立于不败之地,那么企业管理者必须提高对财务风险管理
的意识,加强财务风险管理的水平。对于企业而言,建立财务风险评价体系意义重大

本文选取房地产欧亿·体育（中国）有限公司中的GX公司来进行具体研究,主要分为六个部分。第一部分
为引言,阐述研究背景、研究目的及意义、研究方法与主要研究内容。第二个部分为财
务风险评价理论研究。第三部分首先介绍GX公司基本情况,通过对GX公司内外部环境
的分析以及其内部经营状况分析得出该公司财务管理存在的主要问题。第四部分是文章
的核心,参照财务风险评价体系的设计原理及层次分析法的一般步骤,设计问卷调查表,
根据反馈的数据建立GX公司财务风险评价体系,并对指标赋值的方法进行说明。第五
部分为GX公司财务风险评价体系的运用,同样通过问卷调查专家打分的方式得出层次
分析法的关键判断矩阵并进行多次验证,计算出GX公司各评价指标所占权重,从而找
出影响GX公司健康发展的因素。对该公司财务风险问题进一步分析,总结层次分析法
的优势和缺点提出改进措施。第六部分为结论和建议,针对全文的研究内容从总体上对
本文做出总结及建议

本文通过理论联系实际,找出GX公司财务风险问题的所在。主要运用到的方法有
问卷调查法、文献法、案例分析法等。将层次分析法的一般理论运用到GX公司,建立
适用于GX公司的财务风险评价研究模型。从公司经营问题入手,具体问题具体分析,
提出解决方案与改进措施,实现企业的持续健康发展。希望本研究能够帮助GX公司更
加全面的了解自身财务风险问题,为后续良好的发展提供参考。同时也希望本研究能够
以点带面,为房地产欧亿·体育（中国）有限公司的其他相关企业提供借鉴

由于本人学术水平有限,且受到借鉴相关文献欧亿·体育（中国）有限公司数量的限制,使得本研究在多方
面存在一定的不足,也在一定程度上影响本研究的有效性,所以本文对GX公司财务风
险评价研究仍然不够系统和全面,有待进一步完善

关键词:房地产;评价指标;层次分析法;判断矩阵 ABSTRACT
The real estate industry is the foundation of the national economy, compared with other
industries, it has the characteristics of long development cycle, large amount of capital input,
slow turnover of capital and higher tax related risks. In order to adapt to the rapid
development of the national economy, our government has issued a series of policies to
regulate the real estate market, because of the real estate market in China started late and the
system is not perfect, the financing channel is narrow, resulting in higher asset liability ratio
of China&39;s real estate market, financial risk and a series of problems. If the enterprise has
higher financial risk, it will not only affect the normal operation of the enterprise, but also
lead to bankruptcy. To real estate enterprises in the industry downturn can also be invincible,
then the enterprise managers must improve the awareness of financial risk management,
strengthen the level of financial risk management, for enterprises, the establishment of
financial risk assessment system is of great significance.
In this paper, the real estate industry in the GX company to carry out specific research,
mainly divided into six parts. The first part is an overview of the research background,
research purposes and significance, research methods and main research contents. The second
part first introduces the basic situation of GX company, and analyzes the current situation and
problems of GX company&39;s financial management. The third part of the analysis of the
internal and external environment of GX company, as well as the analysis of its internal
operating conditions and conditions, it is necessary to establish the financial risk evaluation
system of the company. The fourth part is the core of the article, the general steps of design
principle and analysis hierarchy process according to the financial risk evaluation index,
through the questionnaire survey and the way of literature review, questionnaire design,
according to the feedback data to establish financial risk evaluation index system of GX
company, and the indicators of methods are described. The fifth part is the research on the
financial evaluation system of GX company, through the same scoring survey experts that the
key judgment matrix chromatography analysis and repeated verification, calculate the
evaluation index of GX proportion, so as to find out the influence factors of GX&39;s long-term
healthy development. Further analysis on the financial risk of the company. The advantages
and disadvantages of AHP are summarized, and the improvement measures are put forward.
The sixth part is the conclusion and suggestion. In view of the full text of the research content,
this paper makes a summary and recommendations.
In this paper, through the theory and practice, find out the GX company financial risk
problem. The main methods used include questionnaire, literature, case analysis and so on.
Through the combination of SWOT analysis and PEST analysis, this paper comprehensively
analyzes the company&39;s operating conditions and internal and external environmental factors.
The general theory of analytic hierarchy process is applied to GX company to establish a
financial risk evaluation model suitable for GX company. Starting from the problems of
company management, the specific problems are analyzed in detail, and the solutions and
improvement measures are put forward to realize the sustainable and healthy development of
the enterprise. I hope this research can help GX company to understand its financial risk more
comprehensively, and provide reference for the subsequent good development. I also hope
that this study can provide reference to other related enterprises for real estate industry. Because of my limited academic level, and by the number of reference literature, this
study makes some deficiencies in many aspects, also affect the validity of this study to a
certain extent, so the research on financial risk evaluation of GX company is still not
systematic and comprehensive, needs to be further improved.
Keywords: real estate; evaluating indicator; Analytic hierarchy process; Judgment matrix 目录
Mis弓丨W 1
1.1研究背景1
1.2研究目的及意义1.3国内外研究概况1.4研究方法及技术路线1.4.1研究方法1.4.2技术路线1.5主要研究内容6
第2章财务风险评价理论研究2.1财务风险的概念2.2财务风险产生的原因2.3财务风险评价及控制的重要性第3章GX公司财务管理现状及问题3.1 GX公司基本情况3.2 GX公司财务管理现状3.2.1总体经营情况3.2.2 GX公司内部环境分析3.2.3 GX公司外部环境分析3.3 GX公司财务管理存在的主要问题3.3.1财务管理人方紧缺3.3.2财务制度不健全3.3.3资金结构不合理第4章GX公司财务风险评价体系设计
21
4.1 GX公司财务风险评价指标选择原则和思路
21
4.1.1财务风险评价指标选择的原则
21
4.1.2财务风险评价指标建立的思路
21
4.2 GX公司财务风险评价指标选择方法
22
4.2.1专家选择财务风险评价指标分析
22
4.2.2问卷调查选择财务风险评价指标分析
22
4.2.3 GX公司财务风险评价指标的选择
25
4.3传统的指标权重确定方法
25
4.3.1德尔菲法
25
4.3.2层次分析法
25
4.3.3排序递减法
27
I 4.4 GX公司财务风险评价指标赋值方法
27
4.4.1筹资风险
27
4.4.2投资回报风险
29
4.4.3资金回收风险
32
4.4.4其他风险
34
第5章GX公司财务风险评价模型的建立及应用
36
5.1 GX公司建立财务风险评价体系目标和思路
36
5.1.1建立财务风险评价体系的目标
36
5.1.2建立财务风险评价体系的思路
36
5.2 GX公司财务风险评价模型
36
5.2,1构建层次结构模型
36
5.2.2标度及描述
37
5.2.3构建判断矩阵
38
5.2.4判断矩阵的计算过程
40
5.2.5矩阵一致性检验
42
5.2.6总层次排序与有效性评价
43
5.3 GX公司财务风险评价方法的应用
44
5.4 GX公司财务风险评价的优势与不足
46
5.4.1财务风险评价体系实施的优势
46
5.4.2财务风险评价体系实施的不足
47
5.5 GX公司财务风险评价的改进对策