摘要
随着当今世界经济的全球化发展，人类正利用有限的资源进行经济世界化的
科学运作。在全球采购环境中，如何有效地进行采购管理，是企业战略的重要组
成部分。采购管理作为企业生产经营目标管理的源头，不论对于产品质量的提高、
库存投资的减少、单位成本的降低、应对变化万千的市场需求，还是企业核心竞
争力的最终树立均具有重要作用。当前中国的经济体制改革使得国家经济持续快
速增长，我国企业在全世界范围购买原材料变得越来越频繁，且正逐步发展成为
全球工厂生产用原材料的主要采购国家。世界经济快速发展，其运行方式以及物
流模式发生了巨大的变化，国外企业的采购规模也在不断增加。新型商业模式会
驱动中国经济发展成为不争的事实，传统企业改革成为大势所趋。在目前竞争格
局下，传统企业要获得核心竞争力，就必须改变当前的采购管理模式，集合采购
系统，利用科技创新，信息化管理，通过大规模的采购，与战略供应商的结合，
运用规范化的管理材料，构建企业供应链的采购策略

本文选取笔者工作的公司和从事的相关工作作为研究对象，综合运用文献研
究法、PEST 分析法、SWOT 分析法等多种研究方法对 L 家电公司的宏观环境以
及采购战略管理进行深入分析，针对 L 家电公司初次创建拥有较强实用性的采购
管理新模式，希望对能够为笔者的公司及欧亿·体育（中国）有限公司相关公司提供借鉴和思考，为我国
家电业推行采购管理体系改革具有一定的借鉴意义

关键词：采购管理模式，采购战略，SWOT 分析II
ABSTRACT
With the development of the world&39;s economic globalization, human beings are
using the limited resources to operate economic globalism. In the global procurement
environment, how to effective purchasing management, is an important part of
corporate strategy. Purchasing management as the source of enterprise production and
operation target management, both for the improvement of product quality, reducing
inventory investment, bringing down the unit cost, coping with the ever-changing
market demand, and eventually setting up the core competitiveness of the enterprise
play an important role. The current Chinese economic system reform makes the
national economic sustained and rapid grow, our enterprise purchasing the raw
materials around the world is becoming more and more frequently, and gradually
developed into a main purchasing country of global factory production raw materials.
With the rapid development of the world economy, the mode of operation and
logistics underwent great changes, purchasing mode of foreign enterprise also
growing. New business model will drive China&39;s economic development becomes
an indisputable fact, the traditional enterprise reform has been an irresistible trend.
In the current competitive situation, the traditional enterprises wish to obtain core
competitiveness, we must change the current mode of purchasing management, gather
purchasing system, take the advantage of scientific and technological innovation,
information management, through large-scale purchasing, combined with strategic
supplier management, using material standardization, construct enterprise supply
chain purchasing strategy.
This article selects the writer&39;s working company and related work as the
research object, combining with the use of literature research method, PEST analysis
method, SWOT analysis method etc. to deeply analyze the L home appliance
company macro environment and purchasing strategic management. In view of L
appliance company first created new purchasing management mode has strong
practicability, hope it can provide reference and suggestions for the writer&39;s company
and related company, and provide a certain significance reference for our home
appliance company purchasing management system reform.
KEY WORDS： purchase management mode, purchase strategy, SWOT analysisIII
目录
第1章绪论......1
1.1选题背景与意义.........1
1.1.1选题背景..........1
1.1.2研究意义..........2
1.2研究方法与写作思路.3
1.2.1研究方法..........3
1.2.2写作思路与框架..........4
1.3采购战略理论综述.....4
1.3.1采购战略管理所包含的内容..4
1.3.2采购战略的制定程序..5
1.3.3采购战略的实施步骤..5
1.3.4采购战略与企业战略的关系..5
1.3.5采购战略的含义与原则..........6
1.3.6采购战略的特色..........6
1.3.7采购战略与供应链管理..........7
第2章 L 公司战略环境分析..9
2.1 L 公司宏观环境分析..9
2.1.1政治环境..........9
2.1.2经济环境........10
2.1.3社会文化环境11
2.1.4技术环境(Technoligical）.....12
2.2欧亿·体育（中国）有限公司环境.......13
2.2.1欧亿·体育（中国）有限公司整体形势13
2.2.2 L 公司外部环境的机会.........14
2.2.3 L 公司外部环境的威胁.........14
2.3 L 公司内部环境的分析........15
2.3.1 L 公司概述.....15
2.3.2采购模式现状17
2.3.3供应商的选择和管理现状....18
2.3.4物料标准化管理现状18IV
2.3.5公司内部环境的优势18
2.3.6 L 公司内部环境的劣势.........19
第3章 L 公司采购战略的制定与选择........20
3.1 L 公司采购战略管理体系优化的目标、原则........20
3.1.1 L 家电公司采购战略管理体系优化的目标.20
3.1.2 L 家电公司采购管理体系优化的原则.........21
3.2采购战略制定...........21
3.2.1外部因素评价矩阵(EFE)......22
3.2.2内部因素评价矩阵(IFE )......23
3.2.3 SWOT 矩阵....24
3.2.4 L 选择合理的公司采购战略.25
第4章 L 公司采购战略实施与控制28
4.1完善采购相关制
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