摘要
伴随着经济的不断发展,企业间的竞争也日趋激烈,在这种情况下企业只有
打造其不可模仿的竞争力,才能在激烈的市场竞争中立于不败之地。在信息技术
突飞猛进的今天,尤其是电子商务的出现,对传统零售业造成了巨大冲击。于是,
传统零售业也开始借助现代信息技术,提高自身的综合竞争力。但无论技术怎样
发展,技术的提升始终只是一种手段,企业员工对企业的认同感、忠诚度的提升
才是问题的关键。因此,本文将以YZ百货零售商城为案列,研宄其员工对企业的
认同感及其影响因素问题,以便为该公司及其类似企业如何打造一个合作、务实、
高效的员工团队提供参考

本文中采用了文献综述法、理论分析法、实证分析法和案例调查分析法等方
法,以YZ百货零售商城为案列分析企业员工认同感及其影响因素问题,全文除了
第一章导论外,基本的逻辑结构和主要内容是:
第一部分(即第2章)是相关理论基础。首先,明确界定了本文的相关核心
概念,包括员工企业认同感、百货零售商城等。然后,介绍了分析员工企业认同
感的相关理论,包括人力资源5P模型、需求层次理论、双因素理论、本杰明施
耐德的文化模型等。最后,依据上述相关理论,归纳出了影响员工企业认同感的
主要因素,包括员工对自我发展的看法、劳动合同及工资福利、员工对企业文化
的认同及工作环境等

第二部分(即第3-4章)是对YZ百货零售商城员工企业认同感及其影响因素
的案例分析。其中,第三章首先介绍了 YZ百货零售商城概括;然后通过对YZ百
货零售商城346名员工的调查,从个人定位、自我价值实现、付出与回报等三个
方面描述了当前该企业员工认同感的概况;最后从认知、情感、评价和行为四个
维度对YZ百货零售商城员工企业认同感的状况水平进行了定量测度。第四章依据
问卷调查欧亿·体育（中国）有限公司和第二章归纳的员工企业认同感的一般影响因素,从人力资源管理
(如薪酬管理、绩效考核、劳动关系等)、个人(如年龄、婚姻状况、文化程度
以及工作的层次、分配以及工作与生活平衡等)及工作(如企业文化日常管理的
方式方法等)等三个层面深入分析探讨了影响YZ百货零售商城员工企业认同感的
主要影响因素,包括人力资源管理层面、个人层面、工作层面,以及日常管理方
式、方法和企业文化等

I 第三部分(即第5章)是针对第4章得出的YZ百货零售商城员工企业认同感
的影响因素,提出的提升该企业员工认同感的对策建议。主要是:第一,改进人
力资源管理相关环节的工作。第二,调整员工日常相关工作。第三,优化现场管
理相关工作。第四,进一步加强企业文化建设

本文的创新之处是:(1)尝试性地以员工企业认同感为线,将人力资源管理、
日常管理方式方法及企业文化建设等若干点串联起来,有的放矢,解决实际管理
中存在的问题。(2)对YZ零售商城的日常管理进行了实例分析和总结,并探讨
零售企业员工劳资合同管理的新方法

关键词:员工企业认同感;影响因素;YZ百货零售商城
II Abstract
With the continuous development of economy, the competition among enterprises
is becoming more and more fierce. In this case, companies can only create their
unmatched competitiveness in order to survive in the rat race. In the rapid development
of information technology today, especially the emergence of e-commerce, the
traditional retail industry has suffered a huge impact. Thus, the traditional retail industry
has begun to use modem information technology to improve their overall
competitiveness, no matter what, the promotion of technology is only a means, but the
staffs sense of identity, loyalty to the enterprise are the key to solve the problem.
Therefore, this paper will take YZ retail store as a case to study the company’s identity
of employees and its influencing factors, so as to provide a reference for how to build a
cooperative, pragmatic and efficient team of employees for the company.
This paper adopts the methods of literature review, theoretical analysis, empirical
analysis and case investigation and analysis methods, taking YZ retail store as the case
to analyze the staffs organizational identification and its influence factors, besides the
first chapter introduction, the basal logic structure and the main content is:
The first part (the second chapter) is the theoretical basis. First of all, this paper
defines the relevant core concepts, including organizational identification, department
store and its characteristics. Then,it introduces the relevant theories of employee’s
organizational identification, including human resource 5P model, demand hierarchy
theory, two factor theory, Benjamin Schneider culture model and so on. Finally, on the
basis of the above theory,summed up the main factors that influence the employees’
organizational identification, including self development view of the employees, labor
contract and welfare, the identity to the enterprise culture and working environment etc..
The second part (Chapter 3-4) is a case study on the employees9 organizational
identification and its influencing factors of YZ retail store. Among them, the third
chapter introduces the general situation of YZ retail store; then through the investigation
of 346 employees in YZ retail storefrom the personal positioning and the realization
of self value, pay and reward, three aspects to describe the current situation of
employee identity; Finally, from the four dimensions of cognition, emotion, evaluation
III and behavior, the paper makes a quantitative analysis of the status of the staffs
organizational identification of YZ retail store. The fourth chapter, on the basis of
general factors questionnaire survey data and the general influencing factors to
employee’s organizational identification concluded in the second chapter,from human
resources management (such as salary management, performance appraisal, labor
relations, etc.) and personal (such as age, marital status, education level and job level,
distribution and balance between work and life and work etc.)(such as enterprise
culture,daily management methods) three aspects discussed the main influence factors
of YZ retail store employee’s organizational identification including: human resource
management, individual level, job level, and the daily management methods and
corporate culture.
The third part (the fifth chapter) is the suggestions of how to improve the
organizational identification which is concluded according to the influence factors of
the YZ retail store in the fourth chapter. Include: first, improve the human resources
management related work. Second, adjust the daily work of staff. Third, optimize site
management related work. Fourth,to farther strengthen the construction of enterprise
culture.
The innovation of this paper is:(1) trying to take organizational identification as a
line to connect human resource management, daily management methods and the
construction of enterprise culture and so on targeted to solve the problem of the actual
management.(2) the daily management of YZ retail store is analyzed and summarized,
and a new method of management of labor contract is discussed.
Keywords : Staff Organizational Identification Influence Factors YZ
Retail Store
IV 目录
m w i
Abstract Ill
胃1胃绪论1
1.1选题的背景及价值U.1选题背景1.1.2研究价值1.2国内外研宄综述及本文的切入点1.2.1国外研宄综述1.2.2国内研宄综述1.2.3本文研宄的切入点
S|
1.3研宄目标1.4研宄方法1.5研宄思路及内容1.5.1研究思路1_5.2研宄容1.6创新之处
I%
第2章相关理论基础2.1核心概念界定2.1.1员工企业认同感2.1.2百货零售商城及特征2.1.3百货零售商城员工企业认同感及衡量2.2研宄员工企业认同感的相关理论概述2.2.1人力资源管理的5P模型2.2.2需求层次理论2.2.3双因素理论2.2.4本杰明施耐德文化模型
22
2.3影响员工企业认同感的主要因素
23
2.3.1员工对自我发展的看法
23
V 2.3.2劳务合同及工资福利
24
2.3.3员工对企业文化的认同程度
25
2.3.4工作环境
26
第3章YZ百货零售商城员工企业认同感现状描述及测度
27
3.1 YZ百货零售商城简介
27
3.2 YZ百货零售商城员工企业认同感现状描述
27
3.2.1个人定位
27
3.2.2自我价值实现
28
3.2.3付出与回报
29
3.3 YZ百货零售商城员工企业认同感的定量测度
29
3.3.1测度指标的建立
29
3.3.2数据的获得
30
3.3.3定量分析法与测度过程
31
3.3.4测度结果
35
第4章影响YZ百货零售商城员工企业认同感的因素分析
37
4.1人力资源管理因素
37
4.1.1关于5P模型
37
4.1.2薪酬管理
38
4.1.3绩效考核