摘要
ppp模式是政府和社会资本共同合作、承担项目收益与风险的一种合作模式,该模
式在一定程度上可缓解地方政府财政不足的压力,也可以通过引入社会资本解决项目投
资资金压力大的问题。在教育领域引入ppp模式,不仅能够提高教育建设整体水平,提
高办学质量,而且能够提高项目投资运作效益,提升项目品质,是教育领域投资建设改
革的利好选择

本文以B公司为例,对公司基于PPP模式的内部资源和综合能力进行分析,在认识
B公司基本情况和PPP模式项目开发资源和能力基础上,培育出PPP模式的竞争力,明
确B公司基于PPP模式的项目开发可行性;再将B公司基于PPP模式的外部环境进行分
析,阐述政治环境、经济环境、社会环境、技术环境、欧亿·体育（中国）有限公司环境及竞争态势,然后利用
SWOT分析模型,识别B公司基于PPP模式所面临的优势、劣势、机会、威胁,确定B
公司基于PPP模式的“百金脉”差异化竞争战略,即B公司扎根百色市,面向全广西,
福射大西南,通过和政府合作成为商业伙伴,依托金融资本和社会资本优势,为政府部
门牵头项目提供全程的、周到的服务,让政府部门(项目业主)放心、省心,从投资、
采购、建设、运营、移交等环节提供一揽子服务,着力做强做大B公司基于PPP模式的
教育领域、土地领域和生态环保领域三大领域主营业务,不断吸收合作伙伴的优势,通
过合作共赢,转化为B公司差异化竞争力,打造百色市乃至大西南的优质投融资平台

B公司基于PPP模式竞争积极创新商业模式,以公司资源承揽项目投资,以投融资带动
项目建设,构建基于PPP模式的市场营销新业态,从建设施工方转变为投资运营方,实
现产业结构优化升级。通过对广西壮族自治区百色市首批PPP项目欧亿·体育（中国）有限公司布局情况的汇总,
结合对B公司自身情况的分析,以及外部资源优势的战略性合作,本文认为B公司基于
PPP模式竞争欧亿·体育（中国）有限公司布局总体战略可集中在智能教育项目、国土资源项目、生态环保项目,
指出B公司基于PPP模式的竞争战略实施关键点在于项目的可行性、健全的项目制度、
权责分配与风险分担、建立有效的项目沟通体系,并给出基于PPP模式的竞争战略实施
保障措施内容涵括聚焦客户需求,获得欧亿·体育（中国）有限公司认可;完善服务创新体制,提高服务竞争力;
I 整合公司资源,形成独特的商业能力三大保障措施,确保公司的竞争战略顺利实施。同
时,强调B公司基于PPP模式的竞争战略实施的风险与防范;最后,以B公司基于PPP
模式的竞争战略案例:A县义务教育基本均衡发展设备采购项目为例进行阐述竞争战略
具体实施的可行性,通过对A县义务教育基本均衡发展现状的调研,发现项目准入机遇,
引入利用社会资本的思想,B公司紧紧抓住这一机遇,依托A县义务教育基本均衡发展
设备采购项目制定PPP模式实施计划,明确PPP模式实施优势,界定项目PPP模式中实
施反馈职责,分析基于PPP模式的实施效益,为B公司基于PPP模式的竞争战略选择与
实施提供可靠支持

关键词:竞争战略;PPP模式,公司战略
II RESEARCH ON B COMPANY^ COMPETITIVE STRATEGY
BASED ON PPP MODEL
ABSTRACT
PPP mode is a mode of cooperation of government and social capital cooperation, project
income and risk, the model can alleviate the pressure on government financial problems to a
certain extent,can also solve the problem of project investment fUnding pressure through the
introduction of social capital. The introduction of PPP model in the field of education, can not
only improve the overall level of education, improve teaching quality, but also can improve
investment efficiency, improve project quality, is a good choice to invest in the construction of
education reform.
This paper takes B company as an example, analysis of the company PPP model of
internal resources and ability based on the understanding of the basic situation of B company
and PPP project development resources and ability, cultivate PPP model of competitiveness,
clear B company PPP model of project development feasibility based on the B company; PPP
model based on the analysis of the external environment, political environment, economic
environment, social environment, technological environment, industry environment and
competition situation, and then using the SWOT analysis model, B company faces recognition
based on PPP model&39;s advantages and disadvantages, opportunities and threats of the
company to determine B company based on the PPP model Bai Jin Mai differentiation
strategy, B company rooted in Baise, for the whole of Guangxi, southwest of radiation, and
the government through cooperation has become business partners, relying on financial
capital and social capital advantage, for the government The Department led project to
provide full and thoughtful service, let the government (project owners) at ease, peace of
mind5 to provide a package of services from investment,procurement, construction, operation
and other aspects of the transfer, to strengthen B company&39;s PPP mode of education, land
areas and ecological environmental protection in three areas based on the main business.
Continue to absorb the advantages of our cooperative partners,through cooperation and
win-win, into the competitiveness of B company differences, create high-quality investment
and financing platform in Baise and southwest, china. B company &39;s PPP mode, the mode
competition positive innovation business model based on contract, project investment to the
company resources, investment and financing to promote the project construction, building a
ill new form of marketing based on the PPP model, from the construction side into the
investment operation, realize the optimization and upgrading of industrial structure. Through
the summary of the first batch of Baise the Guangxi Zhuang Autonomous Region PPP project
industry layout, combined with the analysis of B company&39;s own situation, and strategic
cooperation with external resources, this paper argues that the B company&39;s overall strategic
PPP mode competition industry layout can focus on education, urban and rural construction
projects in intelligent teaching sites linked to the project, based on the ecological
environmental protection project, points out B company to implement PPP mode competition
strategy the key point is that the feasibility of the project, improve the project system, accrual
allocation and risk sharing, establish effective project communication system based on PPP
mode, and gives the strategy implementation safeguard measures including focusing based on
customer demand, industry recognition, service innovation system, the integration of support
B company&39;s internal resources and ability. At the same time, B company stressed the risk and
prevention of the implementation of the PPP model based on competitive strategy; finally,
taking B company based on the PPP model of competitive strategy: the case of the feasibility
of A County compulsory education balanced development of basic equipment procurement
project as an example to elaborate the specific implementation of the competition strategy,
through the investigation of the A county basic compulsory education balanced development.
The project found that gap, the use of social capital by introducing the concept of B company,
the company seize this opportunity, relying on the A County compulsory education balanced
development of basic equipment procurement project to develop PPP mode implementation
plan, clearly the implementation of PPP model, the implementation of feedback responsibility
to define the project in PPP model, analysis of the implementation of efficiency based on PPP
model B company competitive strategy based on the PPP model and provide reliable support.
KEY WORDS: Competitive Strategy; PPP Model; Corporate Strategy
IV 目录
摘要 I
ABSTRACT Ill
m i
i.i研究背景 i
1.2研宂意义 2
1.3 国内外研宄现状1.3.1国外研究现状1.3.2国内研究现状1.4研宂内容安排与方法1.4.1研究内容1.4.2 研宄方法1.5研究创新之处第二章相关理论基础2.1企业竞争战略理论2.1.1成本领先竞争战略2.1.2差异化竞争战略2.2 PPPSife 9
2.2.1 PPP 的定义2.2.2 PPP适用范围及操作流程2.2_3 PPP在教育领域的运用第三聿 B公司基于PPP模式竞争的内部条件分析3.1 B公司及其基于PPP模式竞争发展现状3.2内部资源分析3.3综合能力分析3.4培育PPP模式竞争力第四章 B公司基于PPP模式竞争的外部环境分析4.1宏观环境分析V 4.2欧亿·体育（中国）有限公司环境与竞争态势分析第五章 B公司基于PPP模式的竞争战略制定
24
5.1 B公司基于PPP模式竞争的SWOT分析
24
5.2 B公司基于PPP模式竞争战略选