RequestforProposalResponsefor
VehicleIncentiveManagementSystemPlanandDefineProject
GeneralMotorsCorporation
Pleasedirectallcorrespondenceto:
SharilynDembicki
AutomotiveIndustryPractice
4000TownCenter
Suite1000
Southfield,MI48075
Office:248.263-3125
Mobile:248.207.7870
Fax:248.263.3120
sdembicki@kpmg
NOTICE:THISDOCUMENTISPROPRIETARYANDCONFIDENTIAL
Thisdocumentisthepropertyof,andisproprietaryto,KPMGConsulting,Inc.,anditisprotectedunderthecopyright,tradesecretandconfidentialitylawsoftheUnitedStatesandunderinternationaltreaties.Pleasebeawarethatnopartofthisdocumentmaybereproducedinanyformorbyanymeans,electronicormechanical,whethernowknownorlaterinvented,including,withoutlimitationbyphotocopyingandrecording,foranypurposewithouttheexpresswrittenconsentofKPMGConsulting,Inc.Inaddition,duetotheproprietarynatureofKPMGConsulting'smethodologiesandotherinformationcontainedherein,thisdocumentandanyderivativecontentmaynotbeshownorotherwisedisclosedtoanythird-partywithoutthepriorwrittenconsentofKPMGConsulting,Inc.
Mr.GregKelly May17,2002
GeneralMotorsCorporation
VehicleIncentiveManagementSystemProject
200RenaissanceCenter
Detroit,MI48265
DearGreg,
OnbehalfofKPMGConsultingwearepleasedtosubmitthisproposaltoGeneralMotors(GM)forthePlan&DefinephaseoftheVehicleIncentiveManagementSystem(VIMS)project.TheproposaladdressestherequirementsoutlinedinGM’sRFPdatedMay8,2002forconsultingassistanceincompletingthePlanandDefineportionsofthisprocessre-engineeringandsystemsdevelopmentproject,includingassistanceindevelopingbidpackagesforthefollow-onphaseactivities.
GMhasbeenveryaggressiveandfocusedinitseffortstowinmarketshare.GM’sincentivestrategyhasbeenakeyfactorinyoursuccessatleadingthemarketinpricingandboostingyouroverallmarketshareinthepastyear.WeunderstandthatincentivesareoftremendousimportancetoGMandtherefore,theabilitytoefficientlymanageandadministerincentiveprogramsiscritical.Wealsounderstandthatcost-effectiveandtime-effectiveincentivemanagementisacriticalstrategyforincreasingGM’sabilitytoaggressivelyutilizeincentivestocapturemarketshare.
KPMGConsultingoffersGMacombinationoffunctionalexperienceintheautomotiveandmarketingareaswithexceptionallystrongexperienceandcapabilitiesinprojectmanagementfocusedondeliveringsuccessfulprojects.WealsohaveanexcellenttrackrecordinprovidingBusinessProcessRe-engineeringassistancetoourclientswithintheGlobal2000.Inaddition,ourteamhasmorethan60yearsofcollectiveexperienceworkingintheautomotiveindustryandunderstandsthecomplexitiesandnuancestooperatesuccessfully.
KPMGConsultingappreciatesyourthoughtfulconsiderationofourproposaltoprovideassistanceinthePlan&DefinephaseoftheVIMSproject.Followingarejustafewofthedifferentiatorswewouldlikeyoutoconsider:
Commitment–KPMGConsultingisdedicatedtoservicingyourneedsandispreparedtogiveyouourbestresources,eachwithmorethan15yearsofexperienceintheirrespectiveareasofcompetence.Asfurtherevidenceofourcommitmenttothisproject,KPMGConsultingisproposingacreativecompensationmodelthattiesKPMGConsulting’sfeebasistoGM’ssatisfactionwiththeworkperformed.
Understanding–OurcombinedunderstandingofGM’sorganization&culture,automotiveretailing,andbestpracticesinbusinessprocessre-engineering,systemintegration,andprojectmanagementuniquelypositionKPMGConsultingtopartnerwiththeGMVIMS’sprojectteaminordertosuccessfullydeliverthisproject.
Approach–KPMGConsultingisaprovenleaderinprojectmanagementskillswithaprovenmethodologythatensurestiming,costandqualityareachievedthroughouttheproject.WeunderstandGM’sSystemDevelopmentProcess(SDP-21)andwillcomplywiththisframework.Oneofourteammembers(FeisalPatel)actuallyhelpeddevelopkeytemplatesusedinSDP-21andwillensurethattheentireteamleveragestheprocessfully.KPMGConsulting’sProjectManagementMethodology(PMM)isintegratedwithSDP-21inordertoencompasstheorganizationaltransformationandchangemanagementaspectsforthisproject.
Wearecommitted,asindividualsandasacompany,tosupportGMinamannerconsistentwithyourpositionasapremierglobalaccountthatisofstrategicimportancetoKPMGConsulting.OurgoalistobecomeatrustedstrategicsuppliertoGM,andwelookforwardtoearningthatpositionthroughoutstandingsupportofyourbusiness.WeareconfidentthattheapproachoutlinedinourproposalwillresultinasuccessfulprojectforGM.Thankyouagainforthisopportunity.Welookforwardtodiscussingourproposalwithyouandyourteam.
Sincerely,
TomHachiya
ManagingDirector
KPMGConsulting
248.263.3157