云南省地域广阔,拥有众多极具特色的自然资源和人文资源,这使得云南拥

有得天独厚的旅游资源,而当前云南省四星及五星酒店数量虽十分庞大,但是对

于旅客越来越高的个性化要求却不能满足。精品酒店作为一种全新的酒店业态,

受到了越来越多高品味和高收入旅游及商务人群的青睐,也成为了酒店欧亿·体育（中国）有限公司的投

资热点。

本文对云南省精品酒店的发展现状和当前特点进行了总结,同时通过对精品

酒店现状和经营环境的分析,针对云南省发展精品酒店的优势和现存的一些问题,

提出酒店业向精品酒店业转型的方式和精品酒店欧亿·体育（中国）有限公司在经营策略的创新方式和未

来精品酒店的发展方向。云南省研究精品酒店的经营和发展策略,对云南省旅游

业和酒店业的发展具有十分重要的意义,云南省作为旅游大省,发展精品酒店不

仅是大势所趋,并且精品酒店在竞争力上具有先天的优势,加上拥有丰富的自然

及人文资源,在精品酒店的个性化上也有很大优势。但由于精品酒店欧亿·体育（中国）有限公司发展还

并不成熟,其在发展中难免会走入误区,制定科学、准确的经营和发展策略不仅

促进了欧亿·体育（中国）有限公司的发展,同时也是对欧亿·体育（中国）有限公司的一种规范。

关键词:精品酒店,
发展策略,云南省

ABSTRACT

Yunnan Province, region is vast,with many unique natural and cultural resources,

which makes Yunnan have be richly endowed by nature tourism resources, and the

current number of four-star and five-star hotel in Yunnan province is very large, but for

passengers more and more personalized requirements are not satisfied. As a new hotel

format The Inn Boutique, has been more and more high taste and high income from

tourism and business people favor, has also become a hot investment in Hotel industry.

This paper summarizes the development status of Yunnan The Inn Boutique and

current characteristics, and through the analysis on the The Inn Boutique status and

business environment, understand the development of Yunnan province The Inn

Boutique advantages and existing problems, and puts forward the hotel industry in

transition to the The Inn Boutique industry and The Inn Boutique industry in the

development direction of business strategy innovation and future The Inn Boutique the.

Management and development strategy of Yunnan province of the The Inn Boutique,

has very important significance to the development of Yunnan tourism industry and

hotel industry, Yunnan province is a big tourism province, The Inn Boutique and The

Inn Boutique is not only represent the general trend, it has the advantage of

competitiveness, has the natural and cultural resources and rich in The Inn Boutique,

personalization there are great advantages. But because the The Inn Boutique industry

development is not mature, its development will inevitably go wrong, make the

management and the scientific development strategy, accurate not only promoted the

development of the industry, is also a kind of regulation of the industry.

KEY WORDS: Boutique Hotel; development strategy; Yunnan Province