随着国民经济的快速发展,城市化建设的进程不断加快,加快了城市交通的建设速

度,市场规模得到了不断的扩大。城市轨道交通业的迅速发展,为城市轨道建设企业提

供了广阔的市场空间,在政策层面的大力扶持和市场方面的利好形势下,轨道交通建设

迎来了发展的大机遇。基于此,正因为这样,要想应对市场极大的竞争压力,首当其冲

的是进行战略管理。经过对中天建设集团进行战略上的分析,可以明确发展和建设的方

向,通过一个非常高效的资源配置方式,为集团的发展取得最高的经济效益,推动公司

又好又快发展。

本文以中天发展控股集团有限公司(以下简称“中天集团”)在轨道交通产业的发展战

略为研究对象,首先对其宏观环境和欧亿·体育（中国）有限公司环境及企业自身的技术、生产能力、营销系统

等态势进行分析;其次,利用SWOT分析法,理清中天建设集团自身的优势和劣势,

在此基础上,构建企业的战略指导思想与目标;最后,拟定战略实施计划及控制措施。

希望能够对中天建设集团及同欧亿·体育（中国）有限公司的发展提供有益的参考价值。

关键词:中天建设集团,城市轨道业务,竞争战略

Abstract

With the rapid development of the national economy, accelerating the process of

urbanization, accelerate the construction of urban traffic speed, the size of the market has

been expanding. The rapid development of urban rail transportation, urban rail construction

enterprises provides a broad market space, in terms of policy support and market the

favorable situation, the rail transit construction ushered in the great opportunity for

development. Based on this, because of this, to the great pressure of competition is to respond

to the market,be the first to bear the brunt of strategic management. Through the strategic

analysis of Zhongtian construction group, clear development and construction direction,

through a very efficient allocation of resources, for the development of the group has the

highest economic benefit, and promote sound and rapid development of the company.

The Transit Development Holdings Group Co.,Ltd. (hereinafter referred to as Zhongtian

Group) in the rail transportation industry development strategy as the research object,firstly,

the situation of the macro environment and industry environment and enterprise itself

technology, production capacity,marketing system and so on analysis; second,using the

SWOT analysis method,clarify the Zhongtian Construction Groupfs own advantages and

disadvantages,on the basis of construct corporate strategic guiding ideology and goal; finally,

intended strategy implementation plan and control measures. I hope to provide useful

reference for the development of Zhongtian Group and the same industry

Keywords: Zhongtian construction group, City rail service, Competition strategy