摘要

赛晶电力电子集团有限公司是一家集科、工、贸于一体的高新技术企业。该公司

目前是中国铁道运输装备重要的生产配套厂商之一,同时也是中国电网输配电领域节

能增效电力电子部件及系统的领先制造商之一。自成立以来,赛晶电力电子集团有限

公司一直保持着较快的发展速度,其不仅在业务领域上逐步扩展,而且在经营效益上

也逐步提升。近几年来,国际经济复苏缓慢、国内经济发展速度放缓等因素或多或少

的对赛晶集团的发展造成了一定的不利影响。因此,对赛晶集团的战略发展展开相关

研究就显得非常重要了。基于这个考虑,本文将聚焦于赛晶电力电子集团有限公司的

战略发展,综合运用SWOT分析法、五力模型等理论展开对赛晶集团所面临的战略

环境进行深入的分析。在完成相关分析之后,本文将根据分析结果确定赛晶集团的发

展战略。最后,本文将根据所确定的发展战略对赛晶集团发展战略的实施以及相关保

障措施进行全面的阐述。通过本文的研究,笔者希望能够为赛晶集团发展战略的制定

提供一些参考和借鉴。

关键词:赛晶集团发展战略战略环境战略确定战略实施11220690125 金嘉峰
赛晶电力电子集团的发展战略研究

Abstract

Sun.King Power Electronics Group Limited was established in 2002,it is a high-tech

company which operates technology research, production and trade. Sun.King Group is

currently one an important supplier of China railway transportation equipment,and it is

also a leading manufacturer which produces high-efficieny components of electric power

equipment SUN.KING Group has been developing rapidly sice it was established. The

rapid development can be seen from the extending business fields and the increase of profit.

In recent years, the world economy is suffering week conditions and the development of

the domestic economy is slowing down. Besides,there are also many other factors which

bring negative influnce on SUN.KING Group. All the negative factors are harmful to the

development of SUN.KING Group, so it is very important to conduct a strategic

development research of SUN.KING Group. Based on this consideration, this article will

focus on the company's strategic development. This paper will apply some theories

including SWOT Analysis, Michael Porter's Five Forces Model and other theories to

analyse the strategic environment that SUN.KING Group facing. After the analysis,this

paper will confirm the enterprise development strategy of SUN.KING Group. In the end,

this paper will elaborate the implementation of the enterprise development strategy.

Through the study of this article, I hope this article will provide some references and help

to SUN.KING Group.

Key words: Sun.King Group, enterprise development strategy, strategic environment,

strategy selection, Strategy Implementation

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