文本描述
ABSTRACT In recent years, with the continuous, healthy and rapid development of China economy a vast demand for driver exam systems market is going up. It has led to the traffic accident frequently by the new drivers, so it is urgent to standardize the examining process of the driving learners. The purpose is to control each process of the driving test so as to ensure the quality of the examination. The market of the driver test system is becoming more and more powerful daily. The next few years is the key period for Anhui Sanlian Applied Traffic Technology CO.LTD to speed up and is also the important strategic opportunities to become strong and big. In this case, it is very necessary to research and develop reasonable and effective corporate development strategy. With the general strategic management research methods and basic analytical model, this paper makes a comprehensive, systematic analysis of the external environment of the development of major business and the major professional ability of the company. On the basis of this, the author puts forward the development strategy of “strengthening driver exam business and developing driver training industry. First of all, in the main industry in the strong driver exam , to adopt a strategy of expansion, low-cost strategy and product differentiation strategies and to continuously improve the Sanlian driver exam product competitiveness in the domestic market; Secondly, as to driver training industry, Anhui Sanlian Applied Traffic Technology CO.,LTD should take priority to develop those projects much more related to its main business and with better market prospect ,which can form backbone industry and new economic growth point in this field to improve its comprehensive competitiveness.Anhui Sanlian Applied Traffic Technology CO.,LTD has full capability to develop itself into a modern, large-scale enterprise group with more international competitivenessby making a 3-year5-year and 10-year development strategy and carrying it out according to the author’s opinion. Keywords Driver exam Industry; Driver training industry; SWOT analysis; Diversified Strategy