摘要

在3G、4G网络时代的到来以及国家大力发展物联网技术和产业的大政策前景下,

许多中小型传统增值业务企业都面临着前所未有的挑战,同时也面临着战略转型的大

好机遇,上海欣方也是如此。如何有效的把握住物联网的发展趋势,把握国家政策的

动向,利用自己现有平台的产品和技术优势,实现好上海欣方的稳定转型至关重要。

本文首先介绍主要介绍上海欣方的企业现状,本论文研究的内容、意义及创新点。

然后通过广泛查阅国内外文献欧亿·体育（中国）有限公司,跟踪了解国内外有关战略管理以及此务层发展战

略方面的最新理论知识,对研宄过程中涉及到的有关战略、战略管理、业务层战略以

及战略分析方法等理论知识进行阐述。

在以上的理论分析基础上,进一步分析影响企业转型的各种制度、外部环境及因

素,详细分析上海欣方的内部环境,在此基础上分析出上海欣方战略转型的选择路径;

最后提出符合企业发展的转型战略,包括企业核心价值观、战略原则、战略目标和战

略实施计划、方案和策略等。

关键词:企业战略战略转型业务层战略

THE RESEARCH OF TRADITIONAL

VALUE-ADDED SERVICE ENTERPRISES

STRATEGIC TRANSFORMATION-

SAMPLE OF CINTel

ABSTRACT

With the coming of 3G, 4G network era,and on prospect of the big

policy which the country vigorously develops the Internet of things technology

and industry, many small and medium-sized traditional value-added services

enterprises are facing unprecedented challenges, but also facing great

opportunity of strategic transformation, CINTel also is same. How to

effectively grasp the development trend of the Internet of things, grasp the

trend of national policy, using the products of their existing platform and

technical advantages, to achieve a stable strategic transformation, it is

extremely important to CINTel.

This paper mainly introduces current enterprise situation of CINTel,

the content of this thesis, the significance and the innovation point. Then, by

reviewing the literature at home and abroad, keeping track of the latest

theoretical knowledge of domestic and foreign strategic management and

business development strategy, elaborate the theoretical knowledge related to

strategy, strategic management, business layer strategy and strategic analysis

methods in research.

Upon above theoretical analysis, further analyze various of enterprise

system and external environment factors which impact enterprise

transformation, and analyze the internal environment of CINTel in detailed.

Based on this, to find the alternative paths of CINTel's strategic transformation;

Finally, put forward the transformation strategy in line with the development of