摘要
食品安全问题一直是我国社会各界关注的焦点,如何避免问题的频繁发生,
保障广大消费者的根本利益,已成为社会发展的主要课题之一。近些年,虽然我
国加大了对食品安全的关注力度,但仍不能有效遏制该类问题的发生
作为本研宄的主要研究方法,结构方程(Structural Equation Modeling, SEM)
的优点在于将不易识别的潜在变量设定为观察变量,进而考察观察变量间的关系,
因此结构方程模型作为主要线性统计建模技术被广泛应用于经济学、管理学等社
会科学领域的实证研宄中
首先,本研究分别对国内外有关食品安全、消费者认知理论以及结构方程方
法相关研宄的成果进行了综述,发现从责任认知视角研宄食品安全的文献较少,
而立足于消费者责任认知的研究更少。因此,本研究以食品安全理论、责任及责
任认知理论、消费者认知理论为基础,提出消费者责任认知理论构架,并且对结
构方程方法进行了介绍。依据前期理论基础,采取问卷调查的实证研宄方法,进
行问卷设计,并且选取辽宁省大连市和吉林省吉林市的消费者为主要研究对象,
运用SPSS21.0对收集的数据进行了分析处理。最后,基于分析结果,建立消费者
食品安全责任认知结构方趕模型,并运用AMOS7.0对模型进行处理、修正,并且
分析了消费者对食品安全各主体间责任的认知状况。在此基础上,提出基于责任
认知的食品安全各主体相对应的解决策略
基于上述分析,该研究探讨以责任层面作为食品安全问题的出发点与落脚点
的可行性,从消费者角度衡量各利益相关主体在认知方面的关系,并证实这些关
系是化解食品安全危机的有效途径。并且发现消费者责任意识提升是遏制食品安
全问题的重要因素,而以消费者为核心推动各主体间责任的认知与行为互动是解
决问题的关键要素之一
关键词:责任;消费者;食品安全;认知
英文摘要
Abstract
Food safety has been a long time issue which brought community's attention. How
to avoid this frequently occurred problem and protect the fundamental interests of
consumers has become one of the major issues of social development. In recent years,
although China has increased the efforts on food safety issues,problems still cannot be
solved effectively.
As the main research method of this study, the advantages of structural equation It
has been widely used as the main linear statistical modeling techniques in the social
sciences of economics, management science and many other research areas.
Firstly,consumer cognitive theory and the results of structural equation methods
related studies were reviewed from both domestic and international perspective. It found
less cognitive perspective from the responsibility for food safety research literature,and
fewer study consumer awareness and more responsibility less. Therefore, proposed
consumer liability cognitive theory framework and the structure of the equation method
were introduced based on food safety theory, responsibility and liability cognitive
theory, as well as the theory of consumer awareness. Then, according to preliminary
theoretical foundation, questionnaires were designed to conduct the survey. Consumers
from Dalian and Jilin were interviewed as research samples. SPSS21.0 was used to
analyze and conduct data. Finally, based on the analysis of results, structural equation
model of consumer awareness of food safety responsibilities was built by using
AMOS7.0. Research model has been processed and modified accordingly in order to
analyze consumer's awareness situation of food safety responsibilities among the
various subjects. In the end,it proposed a
responsibility cognition.
In summary, this research explores the
starting point and end point of food safety
strategy of food safety solution based on
feasibility of viewing responsibility as the
issues. It also measures the relationship
between the various stakeholders in the cognitive aspects from a consumer's point of
view, thus proves responsibility cognition is an effective way to resolve the food safety
crisis. This research also discovered that enhanced consumers' responsible awareness is
the key to e curb food safety issues. Consumer should be viewed as the core element to
promote the interaction between cogniti\c and bcha\'ior ofcach subject.
Key Words: Responsibility; Consumers; Food safety; Cognitive