摘要
近年来随着外资品牌的加入,酒店业的竞争加剧,单体酒店经营遇到了瓶颈,
酒店产业尤其是内资酒店效益普遍出现下滑,山东烟草所属酒店的房价和入住率
也在低水平徘徊。为积极应对新的环境变化,满足市场需求,山东烟草管理层计
划成立酒店管理公司,整合各方面资源,制定新的发展战略,实施集团化管理,
实行专业化经营,将酒店产业做大做强。
本文在分析中国酒店企业集团化发展背景及意义的基础上,研究了国内外
酒店企业集团化的发展和研究现状,对比分析中国酒店企业与国外大型酒店企业
集团存在的差距,并对酒店企业集团的相关概念及其功能进行界定,对酒店企业
集团化的相关理论基础进行了探讨。
在此基础上,研究了中国国有酒店企业集团化发展趋势,分析中国烟草酒
店企业集团化的未来发展趋势,运用STOT分析法,对山东省烟草酒店企业集团
化发展现状进行分析,从而探讨山东省烟草酒店集团化发展的必要性;然后,从
愿景与使命、市场定位、核心竞争力和实现路径等方面构建山东省烟草酒店集团
化经营战略架构。
最后提出推动山东省烟草酒店集团化经营的竞争战略、调控战略、风险战
略和保障战略,为促进山东省烟草企业和其他国有企业集团化发展提供理论基础
和实践指导。
关键词:烟草酒店集团化经营战略

The Strategic Research of Tobacco Hotel Groups

in Shandong Province

ABSTRACT

In recent years, with the join of foreign brands, the competition in the hotel

industry is Intensified, Monomer hotels’ operation has encountered a bottleneck, the

beneficial result in hotel industry, especially in the inner-owned hotel, is declining.

The prices and occupancy rate of hotels are hovering at a low level. To respond to

environmental change actively, meeting market demand, the management of

Shandong Tobacco plans to set up a hotel management company and Integrate of

various resources, draw up a new development strategy, carry out group and

professional management plan, making the hotel industry to become bigger and

stronger.

This paper is built on the basis of analyzing our hotel enterprise groups'

development background and implication, researching the development and current

status of domestic and international hotel enterprise group, analyzing the gaps of our

hotel enterprises with foreign large hotels enterprise group comparatively and

defining the concept and function of hotel enterprise group, Investigating its basis of

related theory.

On this basis, researching the development trend of China's state-owned Hotel

Enterprise Group,analyzing the future development trend of China's tobacco Hotel

Enterprise Group, using SWOT analysis, analyzing the development status of

Enterprise Group in Shandong Province, Investigating the ncccssity to explore the

development of tobacco Hotel Group in Shandong Province, Then, from the aspects

of the vision and mission, market positioning, core competencies and path to construct

the business strategy framework which is about Shandong Province Tobacco Hotel

Group.

Finally, put forward strategies which can promote the management of tobacco

hotel groups in Shandong Province, such as competitive strategy, regulatory strategy,

risk strategy and security strategy. Provide a theoretical basis and practical guidance

.......