摘要
本文基于S公司新产品研发风险管理的现实困境,提出了一种更为有效的新产品研
发风险管理方法。该风险管理方法将擅长于企业微观产品研发风险控制的质量功能展开
(QFD)方法与擅长于企业宏观战略风险控制的平衡计分卡(BSC)方法结合起来,将对
单一项目的风险管理上升到企业战略层面,并与绩效衡量系统结合起来提升新产品研发
项目的成功率,以最终实现企业的战略目标。该风险管理方法能够使新产品研发项目聚
焦于企业战略目标的实现上,提出了一整套系统的操作步骤,可以在整个新产品研发项
目周期中去识别、评估、分析和监测研发风险,并有针对性的提出行动方案去最大限度
的降低研发风险,提高企业应对风险的能力。
主要研究思路如下:
(1)系统阐述风险管理、质量功能展开、平衡计分卡的相关理论;
(2)详细介绍S公司的整体状况,重点分析S公司在新产品研发风险管理上存在的主要
问题,指出了S公司在新产品研发风险管理上缺乏科学的管理方法,使持续发展陷入困
境。
⑶针对S公司现状,将QFD与BSC组合方法应用于新产品研发风险管理中,提出了具
体的应用方案及详细的执行步骤,并给出了 S公司实施该应用方案的关键风险监控的评
估效果。结合实际风险监控数据和研发管理控制成本数据,利用SPSS工具进行了多元
线性回归分析,找出关键风险中影响研发管理控制成本的因素,从而可以结合应用方案
中的监控和制定行动方案环节来优化风险控制成本,有针对性的强化风险控制效果。
关键词:平衡计分卡;质量功能展开;研发风险管理;研发绩效
第II页
华东理工大学硕士学位论文

R&D Risk Management Based on QFD-BSC Combined Method ■_ Taking

New Product R&D Management of Company S as an Example

Abstract

Based on the realistic dilemma of Company S in risk management of new product

development, the article proposes a more effective approach to risk management of new

product development. Quality Function Deployment (QFD) method is good at enterprise

product development risk control in detail and Balanced Scorecard (BSC) method specializes

in corporate risk control at the macro. The risk management approach in the article will

combine QFD and BSC method. Single project risk management will rise to the level of

corporate strategy and single project risk management and performance measurement systems

will combine to enhance the success rate of new product development project in order to

eventually achieve corporate strategic goals.

The risk management approach to make the new product research and development

projects focused on the realization of corporate strategic goals. The method proposed a set of

systematic steps that can enable us to identify, assess,analyze and monitor the risk in the

entire project development cycle,and propose action plan to maximize the reduction of R&D

risks and improve the ability of enterprises to cope with risks.

The main idea of this paper is as follows:
(1) Systematically expounded risk management, QFD, BSC related theories.
(2) Description the company's overall situation, analysis focused on the main problems

of risk management in new product development of Company S,pointed out that the lack of

scientific management methods of risk management in new product development to make

sustainable development into trouble.
(3) For Company S status,the paper uses QFD and BSC combination method in the new

product development risk management, puts forward specific applications and detailed

implementation steps, and gives evaluation results of monitoring key risks after the

implementation of the application program. Combined the actual risk monitoring data and

R&D management control cost data, this paper carry out multivariate linear regression

analysis using SPSS tools to identify key risk factors that affect R&D management cost.

Finally,we combine monitor and action plans in the application program to optimize the risk

areas to control costs, targeted to strengthen risk control.

Keywords: Balanced Scorecard; quality function deployment; R&D risk management; R&D

performance