我国房地产市场经过多年的发展和完善,正逐步走向规范的道路,从市场格局来

看,也逐渐呈现出从“卖方市场”向“买方市场”的转变,为了适应这种转变,各个房地

产幵发商也逐渐重视研究“买方市场”,从而制定相应的营销策略,以吸引和占据市场。

由此可见,房地产市场营销逐渐成为影响房地产企业销售的重要环节。

本文通过对南通市消费者的购房需求调査,了解不同购房人群的购房目的、购房

时间、对房屋的周边设施的要求等基本情况,然后将调查的数据进行统计分析,制定

相应的房地产营销策略,从而尽可能满足消费者需求。本研究的意义在于:在准确了

解消费者需求的基础上,能保证企业准确决策,增强房地产开发项目竞争能力,整合

房地产项目资源,避免项目运作出现偏差。

关键词:南通尚海城房地产项目营销策略

Abstract

China's real estate market has gradually change from seller's market to buyer's

market, which requires real estate developers formulate corresponding marketing strategy

under the current market situation. But the core of the marketing strategy is to create the

best customer experience, maintain the relationship with customers,and maintain an

effective interaction with customers.

This article analyzes purpose, time and requirements of the different crowd of buyers

through the investigation of the Nantong city consumer's demand. Then the article

formulates the corresponding real estate marketing strategy on the base of survey data.

The significance of this study lies in guaranteeing the enterprise decision-making,

enhancing the competition ability of estate project development, integrating real estate

project resources and avoiding deviation.

Keywords: Nantong Shanghaicheng; Real estate; Marketing strategy