基于上海市以往类似商业地块的整体开发案例的经验，以政府商务部门代位商业街区管委会
为主导部门，协同区属地产企业、市场开发、运营、招商、中介企业等市场力量，将整个商业街
区作为一个主体，通过战略管理的理念进行整体规划开发的欧亿·体育（中国）有限公司操作模式已经成为了欧亿·体育（中国）有限公司的发展
趋势。

而本文就是从政府商务部门角度出发，以战略管理的研究工具和理论框架，对金陵东路商业
街区的整体规划开发进行研究，并给出了战略规划建议与战略实际推进措施的建议。

关键词：商业地产、战略管理、整体开发，产权整合，分段定位
ABSTRACT
Combined with the past experience and theoretical knowledge of
business administration, this article focuses on the strategic direction of the
overall planning of the Jinling East Road and discusses the overall strategic
planning of the business street.
This article firstly introduces Jinling East Road’s resources and
endowments. Then tried to quantify the market capacity by the qualitative
research and quantitative research. Based on the information gained from the
above two channels, a detailed SWOT analysis is posted to conclude an
overall development strategy for the Jinling East Road.
KEY WORDS: overall planning, property rights integration, separated positioning