摘 要
随着我国近几年的快速发展，大量的经济活动以及基础设施的建设打开了房地产建
设的新缺口。在此背景下，境外大量房地产企业入主大陆，如新加坡凯德置地，香港新
鸿基地产等等。在目前要求越来越高的房地产市场中，通过提高员工的满意度可以有效
激发员工的动力，一方面可以在房地产开发及建设上得到保障，另一方面可以使员工更
好的服务于客户。这对房地产企业的的创先、创优有着实际的意义。

本研究将以大量的文献研究作为基础，采用定性定量相结合的研究方法对 S 集团广
州公司员工满意度现状进行分析、发现存在的主要问题并最终针对问题提出优化设计。

首先通过文献研究法，收集大量相关文献以及理论基础，为本研究的前期做好充分准备；
第二、通过问卷调查与数据分析，以量化的角度对存在的问题根源进行挖掘；最后通过
定性与定量相结合进行分析。

研究发现，S 集团广州公司员工满意度主要问题有：薪酬结构、绩效管理、培训体
系、晋升渠道等方面存在着需要完善与优化的地方，本研究在现代人力资源管理以及相
关激励理论的指导下，着重针对以上问题提出了改善的对策与建议。其中主要对组织结
构、薪酬结构、完善绩效考核，强化培训体系、晋升渠道提出了完善意见。

本研究希望通过对 S 集团广州公司员工满意度的提升研究，为 S 集团广州公司未来
的发展、竞争力的提升，战略目标的实现做出贡献。

关键词：人力资源管理；员工满意度；绩效考核
Abstract
With the rapid development of China in recent years, a large number of economic
activities and infrastructure construction to open a new gap in real estate. In this context, a
large number of foreign companies entered the mainland real estate, such as Singapore's
CapitaLand, Sun Hung Kai Properties in Hong Kong and so on. Increasingly high demand in
the current real estate market, by improving employee satisfaction can effectively stimulate
employee motivation, one can in the real estate development and construction are protected,
the other can make employees better serve the customers. And the job satisfaction is one key
factor that motivating employee and keeping holding key employee within the organization.
The study use a lot of literature as a basis, using a combination of qualitative and
quantitative research methods for analysis of S Corporation status of employee satisfaction
and found that the main problems and ultimately problem-optimized design. First, through
literature research method to collect a large number of relevant literature and theory, the early
stage of this study are fully prepared; Second, through questionnaires and data analysis to
quantify the angle of the root causes of problems in mining; Finally, through a combination of
qualitative and quantitative analysis.
Through the study we found the main problems for S Corporation employee’s
satisfaction: salary structure, performance management, training system, promotion channels,
and there need to improve and optimize the place. The study of modern human resources
management and related incentive under the guidance of the theory, focusing to solve the
above issues to improve the countermeasures and suggestions. Mainly on the organizational
structure, salary structure, improve the performance appraisal, to strengthen the training
system, promotion, channels of the sound advice.
This study hopes to enhance the S Corporation’s employee satisfaction study for the S
Corporation’s future development, to enhance competitiveness, contribute to the achievement
of strategic objectives.
Keyword: Human Resource Management; Employee Satisfaction; Performance Assess