摘 要
本论文通过对二维安全图像技术在数字化内容保护与信息安全防伪领域的
研究及其商业模式的论证，使得二维安全图像技术能够更好的符合中国市场需
求，能够配合国家十二五计划新传感网和移动电子商务的战略部署，打造国内专
业的网络综合服务验证平台、手机物联网防伪打假查询平台和电子商务平台，为
客户提供最优的诚信体系整体解决方案；进而整合防伪、打假、印刷等欧亿·体育（中国）有限公司资源，
立足中国，辐射全球市场，树立一个有公信力的品牌，进而为国家和人民做一点
贡献。

本文主要采用案例分析法，通过理论阐述与实证研究相结合，运用商业模式、
模块化以及利益相关者等理论，通过查阅、调研、实地考察等方法，对二维安全
图像技术应用及商业模式进行了深入研究。

本文首先提出了研究的背景和现实意义。然后阐述了二维安全图像技术的发
展概况、市场概况及竞争优势。继而，通过借鉴商业模式的有关理论，分析了二
维安全图像的技术创新性，并对当前二维安全图像技术现有的商业模式进行了归
纳和研究，并结合企业本身的发展情况，提出了横向、纵向和商业链条的盈利模
式选择，并对经营风险与对策进行了深入分析。最后，在此基础上提出了二维安
全图像技术应用的可行性建议。

关键词：二维安全图像技术；防伪；商业模式
Abstract
This paper based on two-dimensional security image technology in the digital
content protection and information security research in the field of security and its
business model of reasoning，that the s2i technology can better conform to the
Chinese market demand，can match with national 1025 plan new sensor network and
mobile electronic business strategic plan， make domestic professional network
integrated services platform of testing，mobile phone content networking security
crack down on counterfeit goods inquires the platform and e-commerce platform，to
provide the best solution of the credit system，And then integrated security，crack
down on counterfeit goods，printing and so on industry resources，based on China，
radiation global market，set up a public trust the brand，then for countries and people
to do a little contribution.
This paper mainly uses the case analysis，through the theory expounded and
empirical research，combining using commercial mode，modular and stakeholder
theory，through consulting，research，on-the-spot investigation methods for s2i
technology application and business model is studied.
This paper first puts forward the research background and realistic significance.
Then this paper expounds the s2i technology development situation, market general
situation and competitive advantage. Then through using the theory of business
model ,this paper analyzes the s2i technology innovation, and on the current s2i
technology existing business model were summarized and studied, and combined with
the development of the enterprise itself, and put forward the transverse, longitudinal
and commercial chain profit mode choice, and the business risk and countermeasures
to carry on the thorough analysis. Finally, proposed in this foundation s2i technology
application feasibility suggestions.
Keywords: s2i Technology；Anti-fake；Business model